Why Are Traditional Roles No Longer Sufficient?

[Matt_Newthon]

Consider the role of a copywriter, whose primary task was to produce written content. Today, AI can generate text on virtually any topic in seconds. Does this mean the copywriter’s role is obsolete? Not at all—it’s transforming. Instead of being a mere "writer," the human becomes an "architect of meaning," an "editor of tone," or a "test of humanity."

The value of human input shifts from mechanically creating content to interpreting, adapting, and infusing it with unique human experience. AI handles routine, algorithmic tasks, but in doing so, it highlights the aspects that require human intervention: setting complex challenges, interpreting ambiguous contexts, making ethical judgments, and fostering genuine empathy.

Paradoxically, AI makes the human element even more indispensable. It is in this space that new semantic roles are born.